By midnight, hashtags related to all the dramas topped global trending lists.
At Flex Entertainment, some of the staff of the company were working overtime. They were inside a large meeting room, closely monitoring the live rankings, engagement stats, and viewer reactions of The Star's Secret.
The room smelled like a blend of brewed coffee, spicy tteokbokki, and warm pastries. Laptops were plugged in, cables snaked across the floor, and open boxes of kimbap and fried chicken sat between glowing tablet screens.
Everyone was restless.
This was the second consecutive night the team had stayed up. Sleep was a luxury, especially during the Korean Drama Festival.
It was one of the most important events for every agency and studio.
At Flex Entertainment, shifts were usually rotated between the members of the Marketing team to avoid burnout, but tonight, most of them chose to stay. Not because they had to, but because The Star's Secret was their first project of the year.
