Days after the airing of the first 2 episodes, every drama under the Korean Drama Festival entered their next battlefield—promotions.
While initial rankings painted a picture of the audience's early favorites, nothing was set in stone yet. Week 1 was just the beginning, and every agency knew it.
There were still many weeks to come, and those were much more important. The next few weeks would determine whether a drama would soar higher or completely die.
Each drama's cast and production team began rolling out unique promotions, hoping to boost visibility and attract new viewers.
Some dramas played it safe, releasing behind-the-scenes clips and casual interviews of the cast talking about their roles and chemistry. It was fun, but it was also pretty much ordinary.
Others went aggressive, bringing in already established top actors to react to their episodes. Some even had joined live streams wherein they pushed their drama on every popular channel they could book.
