From 2012 to 2015, three years is neither long nor short.
But it was enough to bring many changes.
Lingyan Shoe Industry, which had always been an "old brand" footwear OEM, because it got the "exclusive agency" of the American trendy brand Y·Y.
In the Greater China Region, it opened 6 stores, which were highly sought after by young people.
Including the 30 stores in the United States, Y·Y had a total of 36 stores worldwide.
Y·Y's designs were avant-garde and bold.
Exaggerated just right.
Skateboard series, smoking series, rock series, motorcycle series.
In the United States, Y·Y was known as the trendy brand among trendy brands.
Y·Y's style was to have no style.
Every season's design was whimsical.
The creativity was like an inexhaustible source of a river, and no one could predict what Y·Y would focus on next season.
Besides creativity, Y·Y was also "famous" for its incredibly capricious store opening method.
Each month, they only opened for half the month.
