By 2015, every new store opening of Y·Y became a carnival for young Americans.
The trend brand Y·Y hadn't spent a penny on mainstream media for advertising and promotion.
All the marketing was "fan"-driven online and community dissemination.
After the graffiti series was added, Y·Y's development speed greatly exceeded Yan Ling's initial expectations.
Of course, in the past three years, it wasn't just the Y·Y brand that had changed.
Yan Yan went from unknown to becoming the first Chinese designer to receive a Haute Couture title.
Aside from these changes, three other people underwent significant transformations, one of whom was the owner of the black tuxedo.
This change started with Yan Yan's first Haute Couture wedding dress.
Three years ago, when Yan Yan hadn't even put on her first Haute Couture show, the "rich customer" who bought the evening gown made of Russian Blue Cat antique fabric introduced her to a wedding dress business two months after seeing her first show.
