The ink on the contract had barely dried when Lia called her team into an emergency meeting.
L&X was ready to launch something bold — a signature beauty line, years in the making. Lipsticks, palettes, highlighters — each product designed to represent a woman's unshakable strength, not just her outer beauty.
And with AR Entertainment as their exclusive partner, it wasn't going to be a quiet release.
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The long mahogany table was scattered with mockups, product samples, and sleek mood boards labeled L&X BEAUTY: FACE THE FIRE.
Ryan sat at the head of the table, reviewing the pitch materials. Lia stood across from him, explaining the campaign concept while her design team flipped through slides.
Lia:
"This isn't just makeup. It's a statement. Each product line is named after emotions women are taught to hide — Fury, Grace, Silence, and Blaze."
Ryan:
"Clever. Bold too. You'll stir conversations with this."
Lia:
"Exactly. I want models who don't fit just one standard. Different tones, features, vibes. This campaign will break rules."
Ryan nodded slowly.
Ryan:
"I'll assign you our best production team. You'll get whatever you need — studio time, set designers, cinematographers. I want this campaign to hit global."
She paused, slightly surprised by his full support.
Lia:
"You're giving me full control?"
Ryan (leaning back with a small smirk):
"You've earned it. Just don't outshine my entire company while you're at it."
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🎬 Campaign Shoot Day
The set was breathtaking. Neon backdrops. High-fashion lights. Models wearing intense colors and sharp looks walked confidently, holding L&X lipsticks shaped like luxury pens.
Lia paced between stylists and camera operators, fixing a strand here, changing a liner shade there. Her expression was focused — a perfectionist at work.
Ryan stood at a distance, arms folded, watching the magic unfold.
It wasn't just Lia's brand on display — it was her soul. And for once, he was proud to simply be standing in her corner, quietly supporting her, without interfering.
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As the final shot wrapped, the entire studio broke into applause. Lia turned around, caught Ryan's eyes across the room, and gave a small nod of satisfaction.
No words. No personal exchanges.
Just a shared win.
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📰 A Week Later
L&X BEAUTY trended globally within 12 hours of release.
Fashion magazines called it "fierce, fresh, and unapologetically real."
Influencers praised the diversity.
Makeup artists called it a "rebellion in velvet."
AR Entertainment's name was on every campaign credit.
Lia had launched more than a product. She had launched a movement.
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