Goodell fell silent—
Things seemed a little off.
Although Goodell had always hoped Li Wei could become the league's new face, generating momentum for the NFL to further penetrate local markets and make a splash in overseas markets.
But now, Li Wei's personal activities were so dominating that they overshadowed the Hall of Fame game kicking off the new season. Is this really a good thing?
Moreover, looking at the schedule, Nike and Louis Vuitton clearly knew that August 1st was the Hall of Fame game, yet they intentionally overlapped schedules, possibly using it to create a talking point; now, they've made use of the Hall of Fame game and stepped on it.
This...
Indeed, Goodell is optimistic about Li Wei and has been behind the scenes fueling the fire, but what he hoped for was Li Wei attracting attention for the league. Now, it's the league creating headlines for Li Wei, which is a complete reversal.
