There's plenty of news value in his whereabouts alone.
And then there's the fact that he chose to make a wager with the boxing world's most famous magazine, "Boxing Ring," for an amount of 1 million US Dollars, with the loser donating to the Red Cross.
This kind of wager carries a certain curiosity factor and aligns perfectly with essential elements for news coverage.
But the most attention-grabbing detail in the entire story is Link's public declaration: he's challenging all Middleweight boxers to be knocked out by him in a single round, including Golden Boy Hoyle, Bernard Hopkins, holder of the Golden Belts for four major Middleweight organizations, and the undefeated North American Boxing King Jermain Taylor.
There's no doubt that all of these individuals are forces to be reckoned with.
And yet, Link's boast of knocking all of them out in one round is clearly dismissive, a blatant show of disrespect, as if he doesn't even regard them as worthy opponents.